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Influence of romantic comedies on young adults'perception of relationships
Koníčková, Veronika ; Kruml, Milan (advisor) ; Bednařík, Petr (referee)
The diploma thesis "Influence of romantic comedies on young adults' perception of relationships" focuses on the effect of the consumption of romantic comedies. The goal of the thesis is to whether a correlation exists between the consumption of romantic comedies and young adults' attitudes towards romantic relationships, including their opinions, ideas, expectations, and relationship behavior. The theoretical section introduces romantic comedies as a movie genre. It presents the history of the genre, key practices and approaches, and typical characteristics. The work further describes how audio-visual media can potentially influence the audience, presents major theoretic approaches to audience research, and summarizes current knowledge and results in the field of the influence of romantic comedies. The following practical section shows the process and results of the research, which was done using a mixed approach including mainly interviews with young adults. In contrast to previous research, this work emphasized a gender-equal research sample to describe the influence on men as well, even though they are not the primary target group. The interviews focused on different aspects of romantic comedies' consumption, respondents' attitudes toward real romantic relationships, their belief in romantic...
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A study on the impact of the workplace reality show on the audience in China
Wang, Xichong ; Reifová, Irena (advisor) ; Fousek Krobová, Tereza (referee)
The thesis examines the shades of impacts that Chinese workplace reality shows have on audiences drawn from different backgrounds and demographic linings. A typical Chinese workplace reality show entitled, An Exciting Offer is privileged as an exemplar in this research while the survey research method is used as an analytical tool. An Exciting Offer is specifically chosen because it connects uniquely with the workforce. Interesting questions like, "Should I resign naked at the age of 30?", and "Can unmarried women without children gain a job in the workplace?" which are regular catchers on the show make it an Internet darling for many. A questionnaire survey was done and after data collection, the SPSS statistical software was deployed to analyze the information utilizing a univariate ANOVA transcript. The findings from questions streaming from demographic variables like gender, age, educational background, employment status, and occupation show that while workplace reality shows are likely to have significant impact on some groups, its impact on others are either minimal, insignificant or null. But it is undeniable that the audience can get some positive energy from the program more or less, Hence, the findings of this study help to enable healthy workplace energy. Keywords Reality television; The...
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Tik Tok News: An analysis of users' perception of journalistic content on Tik Tok
Alves Faria, Giovana ; Macková, Veronika (advisor) ; Turková, Kateřina (referee)
Considering the significant number of news outlets branching out to the Tik Tok app, more research on this format of news delivery and users' perception is crucial. Through a mixed- method study of qualitative content analysis, sentiment analysis of comments, and semi- structured interviews with 12 followers of each Tik Tok account, this study aimed at understanding how active users perceive the news on Tik Tok. The results show that the Accessibility, Style, Didactics, and Creativity resources are the ones that most encourage people to follow news on Tik Tok and in the specific media chosen for this study: Folha de S. Paulo, Estadão, NBC News, and Washington Post. This study also suggested two possible frameworks in which journalism on Tik Tok can be inserted: (1) Ambient Journalism (Hermida, 2010); and, (2) X Journalism (Loosen, Ahva, Reimer, Solbach, Deuze, and Matzat, 2020).
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Influence of romantic comedies on young adults'perception of relationships
Koníčková, Veronika ; Kruml, Milan (advisor) ; Bednařík, Petr (referee)
The diploma thesis "Influence of romantic comedies on young adults' perception of relationships" focuses on the effect of the consumption of romantic comedies. The goal of the thesis is to whether a correlation exists between the consumption of romantic comedies and young adults' attitudes towards romantic relationships, including their opinions, ideas, expectations, and relationship behavior. The theoretical section introduces romantic comedies as a movie genre. It presents the history of the genre, key practices and approaches, and typical characteristics. The work further describes how audio-visual media can potentially influence the audience, presents major theoretic approaches to audience research, and summarizes current knowledge and results in the field of the influence of romantic comedies. The following practical section shows the process and results of the research, which was done using a mixed approach including mainly interviews with young adults. In contrast to previous research, this work emphasized a gender-equal research sample to describe the influence on men as well, even though they are not the primary target group. The interviews focused on different aspects of romantic comedies' consumption, respondents' attitudes toward real romantic relationships, their belief in romantic...
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Analysis of the Czech Media Market in 2009-Constructing the Audience for Sale
Bražinová, Michaela ; Köppl, Daniel (advisor) ; Vojtěchovská, Martina (referee)
Diploma thesis "Analysis of the Czech Media Market in 2009 - Constructing the Audience for Sale" aims to describe what kind of information do the Czech non- expert media use when constructing their audience for sale most often, what are the sources of such information and methods used for gathering them, and to what extent are those information, and the constructs themselves, verifiable, credible and relevant. Content analysis of publicly accessible materials the media provide about their audiences will be applied. In the first part of the diploma thesis we will define the audience within the media studies discourse and from the perspective of the advertisers. We will also apply the theory of social construction of reality to describe the process of the construction of the audience for sale. Brief overview of reported media audience characteristics and research and shielding institutions in the Czech Republic will follow. In the last part of the diploma thesis we will summarize the findings from the analysis and apply them on the prediction of the future development of the construction of the audience for sale. Complete list of media included in the analysis as well as raw data can be found in the appendix.
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Senior's view on the seraial Life is a ball: reception analysis of captured topics
Höschlová, Aneta ; Hájek, Roman (advisor) ; Reifová, Irena (referee)
This master's thesis is focused on reception analysis of Czech TV series "Život je ples". It is a family TV series produced by Česká televize. Its central topic are lives of clients of a retirement home, their families and employees of the facility, who are taking care of them. The analysis of reception is mainly devoted to how elderly, the social group which this TV show is about, perceived the series. The theoretical part introduces three approaches of audience research, the most emphasis is put on sociocultural research, which refused the power of text and admitted, that media texts are open to several possible interpretations in dependence on particular social context of every recipient and other conventions. From this approach arose reception research, which this thesis also introduces. It also describes problems of lives of the elderly and therefore puts forth a theoretical basis for subsequent analysis. The final point deals with construction of identity based on media fiction. In the empirical part the thesis focuses on several selected topics, which came from qualitative content analysis of individual episodes of the series. It is about dreams and education, family ties, relationships of elderly and specifics of a life in retirement home. This thesis through the method of focus groups...
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Construction of the imagination of the First republic from the point of view of two generations explained by an example of the czech TV series "First republic"
Hložková, Dominika ; Baslarová, Iva (advisor) ; Reifová, Irena (referee)
The diploma thesis "Construction of the imagination of the first republic era from the point of view of two generations explained by an example of the Czech TV series První republika" focuses on the mechanisms in which the TV series co-constructs the audience perception of the given era. The series was broadcasted from January 2014 untill June 2014 on the Czech Televisions program. The thesis aims to show how the younger generations of TV viewers construct the period in which they did not live through their consuming of media content. This is compared with the old-timers who could compare their own experience with the series. The audiences of both generations are equally scrutinized and consequently compared. The theoretical part introduces the theses about social and media construction of reality accompanied by audience cultivation theories. The final analysis of the acquired data is based on these theories but it aims to invent a new hypothesis. The subject matter of the research part is analysed by the qualitative method of the grounded theory as Strauss and Glaser understand it. For the questioning the semistructured and group interviews were used .
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Audience research: usage of media during maternal/paternal leave
Veličková, Markéta ; Baslarová, Iva (advisor) ; Vochocová, Lenka (referee)
A media policy on maternity leave is the subject matter of the thesis, which presents the results of a qualitative research of an audience by the grounded theory method. The analysis of various causes, conditions, contexts, strategies and consequences of media policies of individual speakers is based on the use of semi-structured interviews. The media usage on maternity leave is a complex of attitudes not only of the mother but also of the father who can be in agreement with his partner in one household but in conflict in another household. Influences of parents childhood or of the nearest neighborhood is continuously reflected in individual strategies of the media policy. A professional status of the mother and her needs offered by the media also plays a significant role. Last but not least, there is a conflict between mothers` own comfort when the media take over the role of a nanny and are a vital member of the household, and a childcare when the mother more or less regulates the role of the media in the early years of a child's life on the basis of her own experience, in other words to a reasonable degree.
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Trend of zombification in contemporarymovie and serial production - audience analysis
Malinová, Lenka ; Baslarová, Iva (advisor) ; Reifová, Irena (referee)
The dissertation is titled "The trend of zombification in a current film and series production - audience-based research" and is aimed at explaining why people seek zombie themed series and movies. In the theoretical part, the author introduces the concept of a zombie in terms of its dominant position within the popular culture. With the historical background and the theoretical frame of the topic, the results of the audience research, that was focused mainly on the fans of a zombie genre, will be presented. By comparison of the media product discourse and the public discourse, the analysis reve als the hypothesis describing the relationship between the audience and the media content with a zombie theme. The research is based on a qualitative method of grounded theory. The methods of semi-structured interview and participant observation were used to collect the data.
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